New Julfa was established in 1606 as an Armenian quarter by edict of Shah Abbas I, the influential shah from the Safavid dynasty. Over 150,000 Armenians were moved there from Julfa (also known as Jugha or Djugha) in Nakhichevan.
All accounts agree that, as the residents of Julfa were famous for their silk trade (Kévonian, Baghdiantz, Herzig), Shah Abbas treated the population well and hoped that their settlement in Isfahan would be beneficial to Persia.
New Julfa is still an Armenian-populated area with an Armenian school and sixteen churches, including Surp Amenaprgitch Vank. Armenians in New Julfa observe Iranian law with regard to clothing, but otherwise retain a distinct Armenian language, identity and culture (Ghougassian). The policy of the Safavids was very tolerant towards the Armenians as compared to other minorities (Gregorian).
Popular with young people in Esfahan, it is experiencing considerable growth compared to other districts.
Size: 86-43 cm